Job Vacancy - Social Media Manager

We're looking for a talented Social Media Manager to join our team and help us tell our story across all platforms. If you live and breathe social, love crafting compelling posts, have an aesthetic eye for detail and know how to spark conversations, we want to hear from you! This is a senior position with a minimum requirement of at least 3 years in a similar role.

Key responsibilities:

• Content Creation and Curation:

  • Develop engaging and relevant content (text, image, video, stories, reels, carousels) for various social media platforms (e.g., Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube).

  • Align content with brand guidelines, marketing campaigns, and target audience preferences.

  • Curate user-generated content and relevant external content where appropriate.

  • Write compelling copy with strong calls-to-action, optimised for each platform.

• Social Media Management & Publishing:

  • Schedule and publish content across all designated social media channels using scheduling tools (e.g. Meta Business Suite).

  • Monitor social media channels daily for mentions, comments, messages, and trending topics.

  • Ensure consistent brand voice and visual identity across all platforms.

  • Stay up-to-date with the latest social media trends, platform updates, and best practices.

• Community Management & Engagement:

  • Actively engage with followers, responding to comments, messages, and inquiries in a timely and professional manner.

  • Foster positive online communities and build relationships with the audience.

  • Identify and engage with influencers, brand advocates, and relevant online communities.

  • Monitor and address customer service inquiries received via social media, escalating complex issues to the appropriate department.

• Analytics, Reporting & Optimisation:

  • Track and analyse social media performance using platform insights and analytics tools (e.g., engagement rate, reach, impressions, follower growth, click-through rates).

  • Generate regular reports on social media performance, highlighting key insights, successes, and areas for improvement.

  • Use data to inform future content strategy, posting times, and campaign optimisation.

  • Conduct competitor analysis to identify new opportunities and stay ahead of trends.

• Campaign Support & Promotion:

  • Support the execution of social media marketing campaigns, including paid social advertising initiatives.

  • Collaborate with marketing, sales, and product teams to ensure social media efforts align with broader business objectives.

  • Assist in setting up and monitoring social media ads, if applicable (often working with a specialist).

• Brand Monitoring & Reputation Management:

  • Monitor brand mentions, hashtags, and keywords across social media to track public perception.

  • Identify potential brand risks or crises and escalate to management as necessary.

  • Assist in managing and responding to negative feedback or online reviews professionally.

• Strategy & Planning Contribution:

  • Contribute ideas for social media strategy development, new content initiatives, and engagement tactics.

  • Assist in developing and maintaining a social media content calendar.

• Staying Current with Trends & Regulations:

  • Understand and comply with Australian advertising standards (e.g., ACCC guidelines, ad disclosure requirements).

  • Be aware of Australian cultural nuances and trending topics relevant to the brand's audience.

Apply for this job:

Send your resume and cover letter addressing your suitability for this position to careers@brookibakehouse.com. Please ensure you include the position you are applying for in the subject header.