Press & Media — Brooke Bellamy & Brooki Bakehouse
Brooke Bellamy & Brooki Bakehouse in the Press
Brooke Bellamy is the founder of Brooki Bakehouse, the Brisbane bakery she opened in Fortitude Valley in May 2022 and has since grown into a multi-country retail business. She is also the author of Bake With Brooki, published by Penguin Random House Australia and one of the country's bestselling cookbooks.
Brooki Bakehouse now trades from stores and airport locations across four Australian states and from sites in Abu Dhabi and Sharjah, with a community of more than four million people built without paid advertising. In November 2025 the business raised AED 60 million from Sharjah developer Arada to fund an international rollout targeting 100 stores globally by 2028.
This page collects press coverage, television appearances, brand assets and media contacts. Journalists are welcome to use anything here.
Media enquiries
For interviews, comment, imagery or filming requests:
We aim to respond within one business day. Brooke is available for interview on founding and scaling a food business, social-media-led brand building, retail expansion into the UAE and Middle East, cookbook publishing, and baking.
For orders and customer enquiries, please use orders@brookibakehouse.com instead — it's a different inbox and press requests get lost in it.
Quick facts
| Founder | Brooke Bellamy |
| Founded | May 2022, Fortitude Valley, Brisbane |
| Registered entity | BROOKI PTY LTD |
| Australian locations | 13 across Queensland, Victoria, New South Wales and South Australia |
| Airport locations | Brisbane, Gold Coast, Sydney T1, Sydney T2 and Adelaide |
| International | Abu Dhabi (Al Qana), Sharjah (Aljada), Dubai flagship (Mirdif CC, Q4 2026) |
| Team | 200+ across Australia & UAE |
| Community | More than four million followers across TikTok, Instagram and YouTube |
| Investment | AED 60 million (approx. A$25 million) from Arada, November 2025 |
| Expansion target | 100 stores globally by the end of 2028 |
| Cookbook | Bake With Brooki, Penguin Random House Australia, 29 October 2024 |
| Book sales | More than 350,000 copies worldwide; the fourth-bestselling Australian adult non-fiction title of 2025 (NielsenIQ BookScan) |
| Signature products | NYC Cookies, Biscoff, Nutella, Red Velvet, Salted Caramel, Birthday Cake, White Choc Macadamia and Milk Choc Chip cookies, plus a gluten-free New York Cookie |
| Sourcing | Queensland macadamias, Bundaberg sugar, Australian butter |
| First in the world | Brooki launched the world's first cookie vending machine at Brisbane Airport International in January 2026 |
Journalists: these are our current confirmed figures. Please use them in preference to older numbers in circulation, and email hello@brookibakehouse.com if you need something verified.
Press coverage
2026
Forbes Australia — "The new rules of influence: How Australia's top creators turn followers into fortunes"
Forbes Australia Magazine, Issue 24 · 11 August 2026 · by Mark Whittaker · Read the article
Brooke Bellamy, founder of Brooki Bakehouse featured alongside Kayla Itsines, Jane Lu and Fifty and Fearless in Forbes Australia's feature on how the country's leading creators built their followings.
What's On Dubai — "Brooki Bakehouse is opening a flagship store in Dubai"
August 2026 · Read the article
On the Dubai flagship and the queues of more than two hours at Brooki's UAE pop-ups.
IN Arabia — "Sweet Success: How Brooki Bakehouse Founder Brooke Bellamy Is Scaling Her Australia-Born Dessert Brand Into The UAE And Beyond"
2026 · Read the article
A profile on the Middle East expansion strategy.
Grazia Middle East — "The GRAZIA Career Edit: Meet The Founder Of Brooki, Brooke Bellamy"
2026 · Read the article
Books+Publishing — "Australian bestsellers in 2025"
5 March 2026 · Read the article
Bake With Brooki named the fourth-bestselling Australian adult non-fiction title of 2025.
Brisbane Airport Newsroom — "Brooki Bakehouse goes international at Brisbane Airport"
January 2026 · Read the article
Launch of the world-first Brooki cookie vending machine in International departures.
International Airport Review — "Brooki Bakehouse launches global cookie vending debut at Brisbane Airport"
January 2026 · Read the article
The Moodie Davitt Report — "Brooki Bakehouse enhances Brisbane Airport's food mix with cookie vending concept"
January 2026 · Read the article
Vending Times — "Brooki Bakehouse rolls out cookie vending machine at Australian airport"
January 2026 · Read the article
The Urban List — "Brooki Bakehouse South Brisbane"
June 2026 · Read the article
On the opening of Brooki's largest flagship to date on Fish Lane.
2025
Arada — "Arada invests AED60 million in Australia's Brooki Bakehouse to accelerate bakery brand's international expansion"
13 November 2025 · Read the announcement
The investment announcement, with Arada CEO Ahmed Alkhoshaibi joining the Brooki board.
Business News Australia — "Brisbane's Brooki Bakehouse to go global with $25m fund"
November 2025 · Read the article
SmartCompany — "Brooki Bakehouse secures $25 million to take its viral cookies global"
November 2025 · Read the article
Sharjah24 — "Arada invests AED60m to fuel Brooki Bakehouse global expansion"
13 November 2025 · Read the article
BeanScene — "Brooki Bakehouse to expand outside Australia"
2025 · Read the article
Baking Business Australia — "Brooki Bakehouse eyes off 100 bakery expansion"
2025 · Read the article
Concrete Playground — "Brooki Bakehouse Broadbeach"
2025 · Read the article
2024
Penguin Random House Australia — Bake With Brooki
29 October 2024 · View the book
Brooke's first cookbook: 100 recipes across chunky cookies, brownies, cupcakes, traybakes, macarons, cheesecakes and layer cakes.
Brisbane Airport Newsroom — "Brooki Bakehouse spreads its wings"
September 2024 · Read the article
The opening of Brooki's first airport store, at Gate 25 in Brisbane Domestic.
2023
Baking Business Australia — "Brooki Bakehouse: turning a passion into a viral sensation"
December 2023 cover feature · Read the article
Brooke on the cover, on how eight quiet months became a thousand cookies a day.
Style Magazines — "Brooki Bakehouse"
2023 · Read the article
Fortitude Valley News — "Fortitude Valley's Brooki Bakehouse"
2023 · Read the article
Television
Brooke has appeared on:
- Sunrise, Channel 7 — two appearances
- The Morning Show, Channel 7
- Today, Nine Network
- A Current Affair, Nine Network
- Nine News
Awards and recognition
- Square Top 50 Merchants Globally, 2024
- 40 Under 40, Food Category Winner — Brooke Bellamy, Weekend Edition 2024, presented by Betty's Burgers
- Shortlisted, Illustrated Book of the Year, Australian Book Industry Awards 2025 — Bake With Brooki
- Fourth-bestselling Australian adult non-fiction title of 2025 — NielsenIQ BookScan
- World-first cookie vending machine, Brisbane Airport International, January 2026
About Brooke Bellamy
Brooke Bellamy grew up in Tasmania. Before Brooki she built World of Wanderlust, one of Australia's largest travel blogs, which she has described as where she learned everything she knows about business.
She moved to Brisbane in January 2022 and opened Brooki Bakehouse in a heritage building on Marshall Street, Fortitude Valley, in May 2022. For roughly eight months, almost nobody came. The turn came from filming the work itself — the early starts, the bakes, the building of a bakery — and posting it to TikTok. Within months Brooki was selling around a thousand cookies a day in store and thousands more online.
Four years on, Brooki trades across four Australian states, in four airports, and in the UAE, with a Dubai flagship and a US flagship ahead.
She is the author of Bake With Brooki (Penguin Random House Australia, 2024; DK in the United Kingdom and United States) and teaches online baking masterclasses at bakewithbrooki.com.
Find Brooke: Instagram · TikTok · YouTube · LinkedIn
Press kit and brand assets
Everything here is cleared for editorial use. No permission needed — a credit to Brooki Bakehouse is appreciated. Right-click and save, or open and download.
- Brooki logo — download (WEBP)
- Founder photography — Brooke Bellamy, high resolution · download (JPG)
- Store photography — a Brooki store opening · download (JPG)
- Product photography — the chunky cookie range · download (JPG)
- Fact sheet and brand guidelines — available on request, email hello@brookibakehouse.com
- Additional imagery — store interiors, UAE sites, the cookie vending machine and filming access are all available on request
Frequently asked questions
Who is Brooke Bellamy?
Brooke Bellamy is an Australian baker, business founder and author. She founded Brooki Bakehouse in Fortitude Valley, Brisbane in May 2022 and has grown it into a multi-country retail business with locations across Australia and the UAE. She is the author of Bake With Brooki, published by Penguin Random House Australia in 2024, which became one of the bestselling Australian cookbooks of 2025.
What is Brooki Bakehouse?
Brooki Bakehouse is an Australian bakery brand founded in Brisbane in 2022, known for thick, New York–style chunky cookies baked fresh daily. It trades from stores and airport locations across four Australian states and from sites in Abu Dhabi and Sharjah, and ships nationwide across Australia as well as to the United States, New Zealand, Singapore, Malaysia, Hong Kong and Japan.
When did Brooki Bakehouse open?
May 2022, at 15 Marshall Street, Fortitude Valley, Brisbane. That store is still trading.
Where can I buy Brooki cookies?
In store at any Brooki location, from the cookie vending machine at Brisbane Airport International, or online at brookibakehouse.com with nationwide Australian delivery and international shipping to selected countries.
What is Brooki's most popular cookie?
The NYC — a chocolate chip walnut cookie, crunchy at the edge and deliberately gooey in the middle. There's also a gluten-free version.
Who wrote Bake With Brooki?
Brooke Bellamy. It was published by Penguin Random House Australia on 29 October 2024 and contains 100 recipes. It sold 92,849 copies in its first six months and was the fourth-bestselling Australian adult non-fiction title of 2025. Bake With Brooki is now published in the United Kingdom with DK Publishers, United States with DK Publishers, and has since sold more than 350,000+ copies worldwide.
Who has invested in Brooki Bakehouse?
Arada, the UAE-based developer, invested AED 60 million (approximately A$25 million) for a minority stake in November 2025, with Arada CEO Ahmed Alkhoshaibi joining the Brooki board. The funding supports an international rollout targeting 100 stores globally by the end of 2028.
How do I contact Brooki Bakehouse for media?
Email hello@brookibakehouse.com. For customer enquiries, use orders@brookibakehouse.com.
Related: Our Story · Store Locations · News · Bake With Brooki cookbook